Nic Maisano is the Founder & Managing Director at Effortless Labs and Partner at Cultivating Leadership Nic's Top Values Love Optimization Meaning How I know Nic I met Nic 10 years ago on our first day of orientation as full-time employees at Google's headquarters in Mountain View, CA. Back then, Nic said he left a successful career in management consultant to
I hate the term “side hustle” because of the word “hustle”. Hustle implies burnout, low self-care, toxic work environments, and unrelenting standards. Funny enough, Millennials are know as the side hustle generation. (Side bar - I do not enjoy how much our generation gets stereotyped.) I’ve come to terms with the fact that Side Hustles are not for me. But Side Projects? That’s something different.